When you use the sales success foundation outlined in the course you will also have a framework that can be applied to any sales situation.
John had been in sales for a while but constantly struggled with hitting his goals. Others around him were doing well which meant he was the one missing something. When he started out it seemed like he was on track for sales greatness but that has since faded. He then got to a crossroads: find the missing pieces for sales success or quit and go into a different line of work.
Kim started her own coaching business a year ago. She had gone through training and received several certifications. Yet one part they never taught her was how to sell. She had gained some clients but each time she dreaded the conversations with prospects where she needed to convince them to hire her. Kim wished the selling part would be easier so she could just focus on what she loved most – coaching.
I, Jason Cutter, am the Cutter Consulting Group because of the recurring issues that affect business-to-consumer (B2C) inside sales teams. We specialize in call centers that spend money on inbound leads where conversion performance is critical to the organization’s financial wellbeing. Over and over again, I have seen inside sales teams built on the backs of superstar agents and managers who were top sales reps, all while spending money on marketing without optimizing it for the best Cost Per Acquisition (CPA). This old school way of “hoping” the sales reps will close enough deals is not an effective long-term strategy. And it is definitely not scalable. That’s why I have spent more than a decade within various sales organizations, assigned to sales and marketing leadership roles with the task of turning around sales teams. I found success by developing systems in all areas in order to achieve profitable marketing conversion results. Along the way, I learned what worked and didn’t work, what areas could generate the greatest ROI, and the right balance between structure and freedom for sales reps to do what they do best—sell. I also refined a consultative sales formula that leads to a high conversion percentage, raving fan clients, and a steady stream of referrals. My goal is to bring this experience with me into your organization. I want me and my team to be the resource you call in to help you optimize where available, develop what is needed, and build a playbook that can be used in a single office or multiple locations, in the United States or around the world.Email